Read your booking site metrics
The Metrics tab is the last tab on Channels → Booking website. It shows what your booking site actually did over a window you choose: how many guests asked to book, how far each request got, what it was worth, and when and how people ask.
Choose the window
Section titled “Choose the window”Reporting window offers 7 days, 30 days, 90 days and 12 months. Everything on the tab covers that window, cut on your workspace clock (your workspace time zone), and compares it with the same length of time just before it, so each tile says how it moved (“vs previous 30 days”).
A site that is not published yet shows a note instead: nobody outside your workspace can reach it, so the figures stay empty until you publish.
The headline tiles
Section titled “The headline tiles”| Tile | What it counts |
|---|---|
| Booking requests | Requests guests made on the site in the window. |
| Booked | Requests that became a booking. |
| Requests that booked | The share of requests that booked, with the previous period’s rate beside it. |
| Booked value | What the booked requests were quoted at. Amounts in different currencies are never added together; with more than one, the tile points you to the money table. |
| Still open | Requests still waiting on a decision or a payment. |
| Closed without a booking | Requests that ended without one. |
| Nights booked | Nights the booked requests cover. |
| Mailing list | Who joined and who left the site’s mailing list in the window. |
If a request has a payment confirmation but no unit held for it, a warning says so: those nights are still sellable, so open them in Reservations → Inquiries and assign a unit.
The detail below
Section titled “The detail below”- How far a booking request gets - a funnel of the window’s requests by the furthest step each one reached. Each band counts the requests that reached it or went further.
- Requests over time - one column per day (per week on the 90-day and 12-month windows). A quiet day is a measured zero, never a gap.
- Current status and Status breakdown - where this window’s requests stand right now, as a live snapshot rather than a funnel.
- How the asks arrive - instant quotes (priced on the spot by the booking engine) against contact-form enquiries (priced by one of your people), with payments verified, the median stay asked for, the average party and the median booking lead time.
- Booking lead time, Stay length and Party size - how far ahead guests ask, how long they want to stay, and how many come. Lead time tells you whether a last-minute discount or an early-bird rate is the lever.
- Which day requests arrive and Which hour requests arrive - on your workspace clock, useful for deciding when somebody needs to be reachable.
- Demand by arrival month - the months guests asked to stay in, which is the demand your calendar has to meet.
- Money the site put in front of guests - every quote by currency, one row per currency.
- By property - which property each request named. A contact-form enquiry may name none, and that row is kept so the breakdown always adds up.
- Promo codes - only requests that carried a code, with what each code took off the bookings that used it.
- Mailing list - subscribed now, joined, left and ever unsubscribed, and sign-ups by page. It shows counts, never the addresses.